Signs A Company Embraces Business Agility

Category: Books
May 13, 2025

Right now, I’m working on the audiobook format for my book, Agile Discovery & Delivery: A Survival Guide for New Software Engineers & Tech Entrepreneurs. I didn’t plan to publish an audiobook, but over the past year and a half, I received a lot of requests for one. As I talk about in the book, one person’s opinion is interesting, but if you hear the same feedback many times, that’s a trend you can act on. I decided to narrate it myself, which means I just re-read it out loud and have been editing it along the way. And I have to say, I’m still as proud of this book as I was the day I published it!

One of the sections I thought might be of interest to my blog readers is the section on Business Agility from Chapter 7, so I’m going to publish a portion of it here. Since the book is for people just getting into the tech industry and not necessarily those who are leading an organization, I only cover what to look for when interviewing to assess whether a business is embracing Business Agility.

What is Business Agility?

“Agility” allows software engineers to adapt and change, deliver early and iterate, so that we can be more sure that what we’re delivering is of value to our customers. The agile principles and various frameworks for agility is exactly what my book is all about.

However, agility is not just for software developers. The most effective companies embrace agile principles in all departments, from the C-Suite and budgeting practices to marketing, sales, and of course their agile software teams. Agile principles and concepts plug nicely into other areas of the business.

Signs A Company Embraces Business Agility

Companies are in various stages of adapting agile practices. In my opinion, embracing even just a couple of the below practices is a good sign. If you’re looking for companies to work for and you notice any of the below happening, take a closer look. This may be a very forward-thinking company, indeed.

  • The CEO is accessible and clearly articulates the company strategy. She encourages all departments to continuously improve the way they work.
  • Company-wide budgeting and planning are performed quarterly on a rolling basis, not once a year.
  • Customer interviews are conducted often and learnings are shared throughout the company.
  • Software teams are using agile development techniques. Your interviewers speak enthusiastically about their agile culture.
  • The company makes changes based on what existing customers are saying. Sales and prospective customers are one input to building the roadmap, not the only input.
  • Marketing and/or customer success teams get excited when you explain to them what Kanban is. Maybe they already use it?
  • Innovation is baked into the culture. Ideas are tested rapidly, and the good ones find their way onto the official roadmap.
  • Everyone across the company knows what the current mission and product strategy is.

    Find Out More About Business Agility

    To learn more about business agility, visit the Business Agility Institute website. This organization was founded by the talented Evan Leyborn and Ahmed Sidky. It’s worth checking out their resources and thinking about attending a conference or two.

    If you’re more interested in learning what “agile” is and how software development teams can best collaborate to create valuable products for their customers, check out my book.

    Search the Blog

    Subscribe to Blog via Email

    Enter your email address to subscribe to this blog. We will never share your email.

    About Amber Field

    Amber has over 20 years of experience working in the software industry with agile software teams and specializes in creating efficient, happy teams & clients while helping them scale, execute, and work / live intentionally.
    Get to know Amber →

    Check Amber Out On:

    Browse Posts by Category

    Recent Posts

    How to Shed Obligations When You’re Feeling Overwhelmed

    How to Shed Obligations When You’re Feeling Overwhelmed

    I’ve been feeling a bit overwhelmed recently. What I’ve learned, after years of accumulating obligations and then having to shed them, is that the solution isn’t to be more disciplined about saying no in the future. It’s to do a periodic audit of everything you’ve already said yes to and then make some harder decisions than you made the first time around.

    read more
    Fall 2026 Capstone Partners: Welcome to CS 620

    Fall 2026 Capstone Partners: Welcome to CS 620

    CS 620, the Computer Sciences Capstone, is a course I developed and have been teaching since its pilot in Fall 2020. UW-Madison Computer Sciences Capstone Projects offer our undergraduates real-world, hands-on experience while learning and using best practice software development techniques and agile principles. Here are our partners for the Fall 2026.

    read more
    The Never-ending Pursuit of Enough

    The Never-ending Pursuit of Enough

    School is starting this week and there’s a lot going on. And so, I’ve been thinking a lot lately about the idea of enough. How hard it is to actually live there and maintain a lifestyle centered around having “enough”. Why American culture makes this almost impossible, but why it’s worth pursuing anyway.

    read more