Scrum Day Madison is October 23rd!

September 24, 2024

Scrum Day Madison is a month away! Even though Madison is a smaller town, this conference draws speakers from all over the world and it’s in my backyard. I had a blast attending last year, showcasing my book and appearing in one of the conference’s many panel discussions. This year, I’ll be back to talk about self-selection and so will a lot of other great speakers. If you’re in the area, you should join me! I’ve got a discount code at the bottom of this article that gives you 25% off.

What is Scrum Day Madison?

Scrum Day is a one-day agile software development conference that takes place in Madison, WI at the Alliant Energy Center. It was started last year by Mary Iqbal, Scrum Trainer & CEO, of a company that might have the best name ever: Rebel Scrum. I expected the conference to be small and local, but I was pleasantly surprised by the caliber of the speakers. I met Gunther Verheyan, author of the book Scrum: A Pocket Guide and really enjoyed a talk by David Pereira who came all the way from Germany to talk about Bullshit Management vs Product Management. It was a hilarious talk.

And speaking of great entertainment, we also got to hear Chad Beier of WI Agility perform several of his scrum-themed parodies between sessions.

Deliver Products with Value

This year, the theme is “deliver products with value”, so most of the talks will have something to do with product delivery. There’s a brand new speaker line-up for this year, which includes some more big names. One of the most memorable talks I’ve ever seen was by Troy Magennis, who mathematically proved that for every dependency a team has, it increases the chances that they deliver late by 50%. It was an amazing talk. He’ll be here talking about Agile Forecasting & Data.

Come Learn About Self-Selection

I feel that you can’t deliver great, valuable products without great teams. That’s why I’ll be there talking about self-selection. If you have not yet heard me talk at length about how transformational self-selection can be, boy are you in for a treat. Definitely stop by my talk if you can. It might change the way you think about forming teams forever.

Scrum Day Madison Discount Code

And that brings me to you coming to Scrum Day Madison. Please do, it would be so fun to see you! And if you’re in software, I bet your company will pay for the conference fee. Tell them you’re getting 25% off because you’ll use my discount code, “capstone”, when you sign-up. I can’t wait to talk to you there!

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About Amber Field

Amber has over 20 years of experience working in the software industry with agile software teams and specializes in creating efficient, happy teams & clients while helping them scale, execute, and work / live intentionally.
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