{"id":639,"date":"2022-04-21T17:30:00","date_gmt":"2022-04-21T22:30:00","guid":{"rendered":"https:\/\/amberrfield.com\/staging\/1483\/?p=639"},"modified":"2022-04-21T09:46:52","modified_gmt":"2022-04-21T14:46:52","slug":"product-strategy-process","status":"publish","type":"post","link":"https:\/\/amberrfield.com\/staging\/1483\/product-strategy-process\/","title":{"rendered":"Product Strategy: Aligning Executives &#038; Teams"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Before we get to Product Strategy, let me first point out that I&#8217;ve been quiet on the blog for several months, but there&#8217;s a really good reason. I&#8217;m writing a book! Since October, I&#8217;ve been working hard on a beginner&#8217;s guide to agile software development that mirrors the <a href=\"https:\/\/amberrfield.com\/staging\/1483\/computer-science-capstone-article\/\">Computer Science Capstone class I teach<\/a> at UW-Madison. Stay tuned (and consider subscribing to this blog!) to hear more about the project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Strategy Process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.singlewire.com\/\">Singlewire<\/a>, I&#8217;ve been focused on a new area: aligning our executives and teams around a focused Product Strategy process &#8212; one that helps us determine where to focus our product development time as well as our communications with customers. We&#8217;re making fantastic strides! In March, I presented our ever-evolving process at the <a href=\"https:\/\/www.meetup.com\/DC-Lean-Agile\/\">DC Lean + Agile Meet-up<\/a> that <a href=\"https:\/\/lithespeed.com\/\">Lithespeed<\/a> hosts monthly. The meet-up has gone virtual due to the pandemic and that makes the group even more valuable because those of us who aren&#8217;t in the DC area can now join!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a recording of my talk. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/u6jkn7oOniA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, we&#8217;ve created a Product Strategy team that meets quarterly to discuss and align on high-level product strategy. That team gets four reports from Marketing, Sales, Product\/Technology, and Customer Success\/Support that give us data on how our products are doing in the marketplace. Which features are being adopted? Why are we losing deals? What&#8217;s our market share in each of our target verticals? What cases are we getting in support? We hear about all of this and more. In short, we&#8217;re turning this company into a data-driven company. Watch the presentation for details and a lot more information about where we started and our current processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;d love to hear how your organization is handling Product Strategy. Send me a <a href=\"https:\/\/amberrfield.com\/staging\/1483\/contact\/\">note<\/a> or post a comment about your processes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we get to Product Strategy, let me first point out that I&#8217;ve been quiet on the blog for several months, but there&#8217;s a really good reason. I&#8217;m writing a book! Since October, I&#8217;ve been working hard on a beginner&#8217;s guide to agile software development that mirrors the Computer Science Capstone class I teach at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[109],"tags":[46,108,49,107,54],"class_list":["post-639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentations","tag-lithespeed","tag-process","tag-product-management","tag-product-strategy","tag-singlewire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Strategy: Aligning Executives &amp; 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